The “Write Your Book! Build Your Brand.” Course is an exclusive experience for aspiring or published authors who want to grow their brand platform and profit from their story.

Developed by JBK Brand Design, the course is a program for both aspiring and published authors to help maximize how they use their books. It is primarily focused on authors who are writing nonfiction books. With all of the resources that go into writing, publishing, printing and distributing a book, very few authors ever recoup those costs. Instead, most authors—whether independently published or published by a major house—don’t have enough knowledge on marketing and promotion to leverage their book for other opportunities.

This comprehensive course provides authors and aspiring authors with the knowledge, tools, and resources to not only publish their first book, but to profit from it and leverage it to build their personal brand.

Course Curriculum

  • 1

    Welcome to the "Write Your Book! Build Your Brand." Course

    • Welcome!

    • The Write Your Book! Build Your Brand Course Guide
  • 2

    MODULE #1: Book Fundamentals — Julian B. Kiganda

  • 3

    MODULE #2: The Writing & Editing Process

    • MODULE #2: The Writing & Editing Process — Julian B. Kiganda
  • 4

    MODULE #3: Designing Your Book

    • MODULE #3: Designing Your Book

    • Branding Color Wheel
  • 5

    MODULE #4: Publishing Your Book

    • MODULE #4: Publishing Your Book

    • Additional Resources for Publishing Your Book
  • 6

    MODULE #5: Launching & Promoting Your Book, PART I—5 Ways to Use Social Media to Build Buzz for Your Book

    • Instructor Welcome Video—Christine St. Vil

    • MODULE #5: Launching & Promoting Your Book, PART I—5 Ways to Use Social Media to Build Buzz for Your Book
  • 7

    MODULE #6: Launching & Promoting Your Book, PART II—Using Traditional Media to Get More Exposure for Your Book

    • MODULE #6: Launching & Promoting Your Book, PART II—Using Traditional Media to Get More Exposure for Your Book
  • 8

    MODULE #7: Distributing Your Book

    • Instructor Welcome Video—Ramunda Lark Young

    • MODULE #7: Distributing Your Book

    • RESOURCE: Finding the Right Channels to Distribute Your Book
  • 9

    MODULE #8: Using Your Book to Build Your Brand & Your Business, PART I—with Tanya Barnett

    • Instructor Welcome Video—Tanya Barnett

    • MODULE #8: Using Your Book to Build Your Brand & Your Business, PART I—with Tanya Barnett

    • MODULE #8: Using Your Book to Build Your Brand & Your Business, PART II—with Julian B. Kiganda
  • 10

    MODULE #9: How to Create Your Signature Talk Using Your Book as a Platform—with Amber L. Wright

    • MODULE #9: How to Create Your Signature Talk Using Your Book as a Platform—with Amber L. Wright

    • Write Your Book! Signature Talk Worksheet
  • 11

    MODULE #10: BONUS FEATURES — Author Interviews with Paul C. Brunson & Miko Branch

    • Interview with Paul C. Brunson — How to Use Your Book Strategically to Attract Major Opportunities & Create Multiple Streams of Revenue

    • Interview with Miko Branch — How to Use Your Book to Build/Extend Your Personal Brand & Business

About the instructor

CEO, JBK Brand Design

Julian B. Kiganda

Julian B. Kiganda is a transformative brand strategist, award-winning graphic designer, author, and speaker, specializing in crafting purpose-driven brands. As CEO of JBK Brand Design LLC, she has propelled clients, including Fortune 500 corporations like the Steve Harvey World Group, Turner Construction, and nonprofits like the National Urban League, to secure multi-million dollar sponsors and achieve an 800% increase in sales overnight. Featured in The Washington Post, ABC News, NPR, and more, Julian is an industry authority who has also taught branding and marketing at Bowie State University. Her impactful talks on brand building, storytelling, and purposeful living have resonated at prestigious venues such as the United Nations, Georgetown University, and Capitol Hill.

Mentor, Entrepreneur, TV Host

Paul C. Brunson

Mentor, Entrepreneur, and Television Host, Paul Carrick Brunson (@paulcbrunson) is recognized as one of the most influential interpersonal skills experts in the world. The former investment banker founded PCBA in 2009, an award-winning matchmaking agency that was acquired in 2016. Appearing as the co-host on Oprah Winfrey Network’s Lovetown, Oprah Winfrey notes, “Paul is much more than a matchmaker!” Paul is also the host and executive producer of the HELP! I Need Love primetime docuseries on ABC. In addition, Paul hosts Our World by Black Enterprise, a weekly syndicated network and cable TV show where he interviews today’s top newsmakers and business leaders. In 2016, it was announced that Columbia Pictures secured the rights to Paul’s life story to create a film about him being a pioneering Matchmaker. He received an NAACP Image Award nomination for his book entitled: It’s Complicated (But It Doesn’t Have to Be): A Modern-Day Guide to Finding and Keeping Love. Also, in 2017, Paul was named a LinkedIn Top Voice, honoring the platform’s most influential writers. Paul is a graduate from both Old Dominion University and the McDonough School of Business at Georgetown University. He resides in Washington DC with his wife of 16 years, Jill and their sons Kingston and Liam. FUN FACTS: 1.  I still don’t know what I want to be when I grown up. 2.  I only work about 30 hours per week. 

CEO, Miss Jessie's

Miko Branch

MIKO BRANCH (@mikobranch, @miss_jessies) is the co-founder and CEO of Miss Jessie’s LLC, the company behind the premium hair care product line, Miss Jessie’s. Miko founded the company with her sister, Titi. As the visionary behind the Miss Jessie’s brand, Miko revolutionized the hair care industry and became a leading pioneer of the natural hair movement by creating and marketing high performance and high quality hair care products. Miko is a best selling author of business memoir, Miss Jessie’s: Creating A Successful Business from Scratch—Naturally(Harper Collins), WWD Most Influential Women in Business, Ebony 100, Centric 16/16 (16 Women To Watch in 2016), and has graced the March 2016 cover of Black Enterprise.FUN FACTS: 1. Favorite Album: Songs in The Key of Life by Alicia Keys2. I love watermelon.3. I went to school for Fashion Design at FIT in NY.4. I scrubbed toilets and had a cleaning business with my sister Titi Branch and father Jimmy Branch.